Business Growth Snapshot · C12 · SW Michigan & N. Indiana

Work on your business,
not just in it.

A free website audit, built by 'corePHP' as a courtesy from C12. You get a ranked list of the specific fixes that bring in leads and revenue first. No cost. No pitch. The report and the plan are yours to keep.

  • Free, no cost
  • About 6 minutes
  • Your results come to you first
C12 Business Growth Snapshot coreSEO
Website Health Scorecard
Sample company · West Michigan
Missing H1 headings57 of 59 pagesCritical
Largest Contentful Paint3.1sHigh
Google Business ProfileUnclaimedCritical
Title tags over length22 pagesMedium
'corePHP' coreSEO · courtesy of C12 Sample · anonymized
A courtesy of a national brand with nearly three decades behind it
Ken Wahn, C12 Chair for Southwest Michigan and Northern Indiana
Ken Wahn · C12 Chair
A note from Ken

A note from Ken Wahn

Most owners I meet are carrying one problem they have not solved, and they are carrying it alone. This Snapshot is my way of handing you something useful before we ever talk business.
Ken Wahn Ken Wahn C12 Chair, serving owners across Southwest Michigan and Northern Indiana
What C12 is

A room of CEOs who have sat where you sit.

For nearly three decades, C12 has gathered Christian CEOs and owners into peer forums to work on the company and the life, together. The stakes are high, but without margin, the mission stands still.

C12 members smiling together around the table at a monthly peer forum
28+
Years of Christian CEO peer forums
Monthly
Forums that meet, month after month
7
Cities across the region
1:1
Pre-interview, one on one with Ken
Kalamazoo Battle Creek Grand Rapids Holland St. Joseph Elkhart South Bend
93%

of C12 members report they have grown as leaders in their first year.

95%

implemented at least one idea from the forum that improved the business.

50%

attribute stronger financial performance to the counsel of their peers.

How the Snapshot works

Not a score. A step by step playbook for growth.

01ANSWER

You answer a few focused questions

Six minutes on your business, your website, and the one issue you most want solved. No busywork.

About 6 minutes
02SCAN

coreSEO scans your site in real time

Our coreSEO system crawls your site and builds a full technical and content audit, page by page.

Automated audit
03PLAYBOOK

You get a written playbook

What to do first, what comes next, and how each move grows the business. In writing, yours to keep.

Yours to keep
What the playbook puts in your hands

Six answers you can act on, whenever you are ready.

01

Where you rank today

A clear read on your current visibility in search, with the numbers behind it.

02

What is costing you traffic

The technical and content gaps quietly turning visitors away before they ever call.

03

What to fix first

Ranked by impact, so the highest-return work is unmistakable.

04

How you compare

Where you stand against others competing for the same buyers in your market.

05

Your moves, in sequence

A plan you can follow in order, not a pile of disconnected recommendations.

06

Delivered in writing

Keep it, share it, act at your own pace. The document is yours.

Want it built and run for you? Bring in 'corePHP' as your implementors, whenever the timing is right.

Why we give you this

Because we care about your success, and we mean it.

People helping people. That is the whole point.

Sample report · anonymized

This is what lands in your inbox.

Not a marketing brochure. An honest, itemized read on your website, the same coreSEO report our paying clients start from. Every finding is graded by severity, and the executive summary tells you what it means in plain language.

A member story

The problem, and what got done about it.

An anonymized West Michigan industrial supplier was doing 6 million dollars a year, almost entirely on referrals. Online, they were invisible: a seven year old website that took eight seconds to load.

  • The auditcoreSEO surfaced 47 technical issues and a site structure buyers could not navigate.
  • The work'corePHP' cleared all 47 issues, rebuilt the architecture, and cut load time to under 2 seconds.
  • The rewriteCapability pages were rewritten around the terms real buyers actually search for.
Placeholder · pending approval

"The Snapshot showed me two things I had been ignoring for a year. We fixed one of them in a week."

C12 member · West Michigan
+22%
Increase in sales in the first year
Roughly $1.3M in new revenue attributed to search, once the fixes were live
3x
Organic traffic in six months
18
Buyer search terms moved to page one
27
Qualified inbound quotes in two quarters
8s2s
Page load, before and after

Who is behind this

corePHP

Battle Creek based, building web, application, and AI work since 2001. The team that runs coreSEO and would carry out the fixes if you ask.

15,000+Sites delivered 2001Building since
C12

Nearly thirty years of Christian CEO peer forums, helping owners build a great business for a greater purpose.

~30Years of forums 7Cities in the region
See where you stand

See where your business stands.
It costs you nothing.

Six minutes now, and a written Snapshot on the way.

Start the Snapshot
The Assessment

Your Business Growth Snapshot

Four short steps. Free, and yours to keep. No cost. No pitch.

1About you
2Your business
3Growth & digital
4The real conversation
Step 1 of 4

About you

So Ken knows who he is talking with.

Please add your first name.
Please add your last name.
A valid email so we can send your Snapshot.
A phone number Ken can reach you at.
Please add your company name.
Your role
Step 2 of 4

Your business

Enough for coreSEO to build a Snapshot that fits you.

That does not look like a web address.
Step 3 of 4

Growth and digital snapshot

A quick picture of how growth reaches you today.

How do most new customers find you today?
Are you using AI?
Step 4 of 4

The real conversation

This is the part Ken reads first.

Say it plainly. There are no wrong answers here. Even a sentence helps Ken prepare.
5
Running on emptySteady and sustainable
Ever been part of a CEO peer group?

We use your answers only to build your Snapshot and coordinate your sessions with Ken. We do not sell your information. Privacy policy

No cost. No pitch.
You are all set

Your Snapshot is on its way.

Here is what happens next.

1

Within 2 business days, Ken reaches out

A short, personal note to say hello and find a time that works for you.

2

The C12 conversation

An honest read on your business health, peer to peer. No cost, no pitch.

3

Your written Snapshot, delivered

You, Ken, and 'corePHP' each get a copy. Yours to keep and act on at your pace.

Grab a time with Ken Prefer to wait for his call? That works too. A confirmation email is on its way.
Start the Snapshot